Taste,
in the age of competent robots.
The internet is about to flood with adequate. Adequate sites. Adequate copy. Adequate layouts. The model that wrote this sentence could have written any of them.
The scarce resource isn't intelligence anymore. It's the eye that knows when a layout is enough, when a color is off by three percent, when a sentence reads almost right but not quite. That eye doesn't come from a model.
Every freelancer with access to the same tools makes the same competent output. The differentiator now is the human who can distinguish good from adequate and ship only the good. As generation gets free, selection gets expensive.
That's the moat. That's the thesis. That's why this studio exists.